Shelf vs Timly
Timly Alternative
Compare Timly and Shelf to understand how GPS-capable asset tracking differs from QR-first equipment operations with booking and kits.
Timly Alternative
Timly is a cloud-based asset tracking platform founded in Zurich, Switzerland in 2020. It grew out of a collaboration with a construction company, and that heritage shows: Timly is strongest in maintenance scheduling, employee certification tracking, and IoT-based GPS monitoring for tools and heavy equipment. Teams evaluating alternatives typically need faster day-to-day equipment workflows—check-outs, bookings, kit management—rather than passive GPS surveillance or maintenance compliance features.
Overview: Timly vs Shelf
Timly offers three tiers: Essential+ (from EUR 185/month), Professional (from EUR 495/month), and Enterprise (custom pricing). All tiers include unlimited users, which is a strength. However, core operational features like GPS tracking, consumables management, and REST API access are locked behind the Professional tier, pushing many teams toward the higher price point.
Shelf focuses on what happens when people interact with equipment. Instead of passive IoT monitoring, Shelf’s QR-first approach makes every interaction intentional: scan to check out, scan to return, scan to see who booked it next. Location is captured as part of the workflow, not as a separate hardware-dependent system. Shelf is also open source, so teams can inspect the codebase, self-host, or extend functionality without vendor dependency.
Quick Comparison
| Capability | Timly | Shelf |
|---|---|---|
| Primary focus | Maintenance scheduling + IoT tracking | Equipment check-out, booking, custody |
| Pricing | From EUR 185/month (Essential+) | Free (self-hosted) or managed cloud |
| GPS/IoT tracking | Yes (Professional tier) | No — QR-first, no hardware needed |
| Equipment booking | Not a core feature | Built-in with conflict prevention |
| Kit management | Individual asset tracking only | Kit-aware booking and verification |
| Employee certifications | Yes — qualification management | No |
| Open source | No — proprietary SaaS | Yes — full codebase available |
| Unlimited users | Yes (all tiers) | Yes |
| Mobile experience | Web-based, reviewers note room for improvement | Mobile-first QR scanning |
| Multi-team workspaces | Single inventory with roles | Separated workspaces per department |
Where Shelf Takes a Different Approach
1. Custody Workflows vs Location Surveillance
Timly’s IoT tracking tells you where an asset is on a map. Shelf’s custody system tells you who has it, when they took it, when it’s due back, and who needs it next. For most teams, the accountability chain matters more than GPS coordinates. Knowing a laptop is in Building C is less useful than knowing Sarah checked it out at 9 AM, it’s due back at 5 PM, and Marcus has it booked for tomorrow morning.
See: Custody

2. No Hardware Dependencies or Per-Asset Costs
Timly’s GPS and Bluetooth tracking require physical IoT devices attached to each asset—batteries to replace, signal range to manage, and per-tracker hardware costs that scale with your inventory. For a 500-asset operation, the hardware alone can exceed the software subscription.
Shelf uses printed QR labels that cost pennies per asset. Every smartphone becomes a scanner. No batteries, no beacon infrastructure, no signal dead zones in warehouses or basements.
See: Location Tracking
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3. Purpose-Built Booking and Reservations
Timly’s core strength is maintenance scheduling—planning inspections, tracking service dates, documenting repairs. Equipment reservation and booking are not a primary focus of the platform.
Shelf’s booking system is designed for high-frequency shared equipment environments: real-time availability calendars, automatic double-booking prevention, and multi-day reservation support. This matters for film productions scheduling camera packages, universities managing student gear loans, or IT teams coordinating laptop pools.
See: Bookings

4. Kit Tracking and Component Verification
Timly tracks assets as individual records. If you manage a camera kit with a body, three lenses, batteries, and a tripod, those are five separate items in Timly with no inherent relationship.
Shelf groups related equipment into kits that are booked, checked out, and verified as a single unit. When a kit comes back missing a lens cap or a battery charger, Shelf flags the discrepancy before the next user picks it up. This prevents the slow bleed of accessories that plagues shared equipment operations.
See: Kits

5. Pricing Transparency and Open Source
Timly’s pricing starts at EUR 185/month for the Essential+ tier, but teams needing GPS tracking, API access, or consumables management must upgrade to Professional at EUR 495/month. Enterprise pricing is not published. Feature gating across tiers means the platform you evaluate during a trial may not reflect what you actually pay for.
Shelf is open source with transparent pricing. Teams can self-host for free or use the managed cloud service. There are no features locked behind opaque enterprise tiers, and no vendor lock-in—your data and your deployment are yours.
6. Mobile Experience and Interface Design
Timly users consistently praise the platform’s ease of initial setup, but reviewers on G2 and Capterra note that the mobile interface could be better optimized for smartphone use. For teams doing equipment check-outs in the field, on loading docks, or in gear rooms, a mobile-first experience is not optional.
Shelf is designed mobile-first. QR scanning, custody transfers, and booking confirmations all work natively on any smartphone browser—no app installation required.
7. Multi-Team Workspaces
Timly organizes assets into a single inventory with role-based access. This works for single-department deployments but becomes cumbersome when multiple teams—IT, facilities, media production, education—need to manage their own equipment independently within the same organization.
Shelf uses workspaces to separate inventories by department, program, or location. Each team manages their own equipment independently, with organization-level visibility for administrators. No cross-department clutter, no permission complexity.
See: Workspaces

When Teams Choose Shelf Instead of Timly
Teams often switch from Timly (or choose Shelf over it during evaluation) when their daily operations center on equipment circulation rather than maintenance compliance:
- Custody matters more than coordinates: Knowing who has equipment and when it’s due back is more actionable than a dot on a map
- Budget is a factor: Timly’s Professional tier at EUR 495/month plus IoT hardware costs adds up quickly; Shelf’s QR labels and transparent pricing keep total cost of ownership low
- Equipment is shared frequently: Daily check-outs, returns, and reservations need a booking-first platform, not a maintenance-first one
- Kits need to stay complete: Production, education, and field teams managing grouped equipment need kit-level workflows that track components together
- Multiple departments share one platform: Workspaces let IT, facilities, and media teams operate independently without stepping on each other
- Non-technical users need to participate: Students, freelancers, and field staff can scan a QR code without training; GPS dashboards require administrator involvement
- Open source matters: Data sovereignty, self-hosting capability, and codebase transparency are requirements, not nice-to-haves
When Timly May Be a Better Fit
Timly has genuine strengths that matter for certain use cases:
- Maintenance-heavy operations: Construction companies, manufacturing facilities, and fleet managers who need automated inspection scheduling, repair documentation, and compliance tracking will find Timly’s maintenance module more mature
- Employee certification tracking: If your primary concern is ensuring operators are certified to use specific equipment—common in construction and healthcare—Timly’s qualification management feature addresses this directly
- High-value mobile assets needing GPS: Vehicles, generators, or heavy machinery moving between remote job sites where real-time GPS tracking prevents theft or loss and no one is available to scan a QR code
- ERP integration requirements: Timly’s Professional tier offers REST API access and pre-built connectors to SAP, Microsoft Dynamics 365, and DATEV, which matters for organizations deeply embedded in those ecosystems
Both platforms solve asset management, but they solve different problems within it. Timly is strongest when maintenance compliance, employee certifications, and IoT location monitoring drive the decision. Shelf is strongest when equipment circulation, custody accountability, and booking workflows are the daily reality.
If your team spends more time scheduling who gets the gear than scheduling when the gear gets serviced, Shelf is likely the better fit.
Case Studies
See how teams operate with QR-first equipment workflows:
- CES Utility Solutions — $70K Equipment Recovery
- Arellano Associates — Event Equipment Management
- Fabel Film — Eliminating Double Bookings
- Eastern Michigan University — Theatre Equipment Management
Related Solutions
Quick comparison
| Feature | Shelf | Timly |
|---|---|---|
| Free plan with unlimited assets | Varies | |
| Open source & self-hostable | ||
| QR codes with custom branded labels | Varies | |
| Custody tracking with PDF agreements | Varies | |
| Equipment bookings & reservations | Varies | |
| Kit-aware check-in/check-out | Varies | |
| Location hierarchy (up to 12 levels) | Varies | |
| CSV import from any tool | Varies | |
| Works on any device (PWA) | Varies | |
| No credit card to start | Varies |
Feature availability for Timly may vary by plan. We encourage you to verify on their website.
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